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Frank@ppend_ helps you to bring your offline customer
base online. Even when you know all of your customers' names, addresses
and buying behaviour, until you have their email address, it's impossible
to market directly to your most valuable commodity online.
With the growth of online shopping and search
engine research the Internet has become an invaluable marketing tool.
With this in mind, email broadcasting offers a cost-effective and
highly efficient way of reaching the online market. Frank@ppend_ can
provide you with the email addresses of your existing customers to
facilitate online communication.
We will take your offline customer list and append
email addresses to your records. When the contacts are received every
record is validated against census audits and credit referencing before
the appending process takes place. Each record is then cross-referenced
against our extensive B2B or B2C databases and email addresses are
matched to your customers. You provide us with the clues and we will
provide the solution.
After the matches have been made, each individual
is permission passed. Your customers will receive an email enabling
them to give permission to receive emails from your organisation.
A final acknowledgement email is then sent to those individuals who
have opted in to ensure that they wish to remain on the emailing list.
With this permission we can then append the email address to your
record for your future use. At this stage you can commence emailing
your customers directly or we can provide the broadcasting service
on your behalf.
Frank@ppend_ Facts and Figures
- Frankdata use over 18 million consumer B2C emails
in the UK for Frank@ppend_
- Frankdata use over 39 million B2B emails for
Frank@ppend_
- Frankdata has address information in its databases
for over 200 countries
The Advantages of Frank@ppend_
Connect with your Offline Customers Online
Bring your offline customers online by contacting them directly via
email. By matchimg email to more traditional contact information the
append process allows you to communicate via a new medium.
Get the answers or the Clues
The Frank@ppend_ process can work in every direction. Match names
to emails or addresses, or addresses to emails or names.
Increase Sales Opportunities
Increase online sales with increased R.O.I. by building customer relations
via communication.
Improve Marketing Efficiency
Plan and execute more effectively, targeted direct marketing campaigns
to your customer base.
Reinstate Old Customers & Improve
Retention
Get back in touch with the customers that have drifted away. Rekindle
old relationships based on previous success and revitalised communications.
Ensure current success stays current by building relationships and
gaining loyalty through inexpensive, regular contact.
Increase your Website Hits
Provide direct links to your websites and online promotions on your
email correspondence.
Double Opt-in
Frank@ppend_ provides multiple opt-in customer information. This ensures
that legislation is met and that only receptive customers are targeted.
Cost Efficiency
Replacing direct mail with email broadcasting means lower costs and
greater targeting ability improving cost-efficiencies. It will cost
you more than 8x to send a first class letter than an email without
even considering the cost of printing the material.
Effortless Efficiency
Emails are the least obtrusive and fastest way to communicate directly
to your customers at their own convenience. Easily personalized they
provide an excellent medium for direct marketing.
Improved Customer Service
Email can be used for fast and efficient customer service. No more
waiting in long phone queues for the customer.
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